Star of e-commerce, the product description sheet is written to inform and sell. A list of concrete characteristics? Efficient. The Internet user is well informed. A subtly copywritten summary? Perfect. The prospect becomes a customer. But before filling his basket, the consumer must find the digital path that leads to your website. Nothing better than to bet on natural referencing, or SEO. Increase the visibility of your marketing content by optimizing ghostwriter and improving the user experience can only be beneficial for your traffic. Do you want to start writing an SEO product sheet? Here is the recipe in 4 steps.
1. Target to improve user experience (UX) and SEO
The trend is towards quality. A phrase applicable to fashion, decoration, bamboo plates, and the web! Search engines give pride of place to rich and relevant pages. Thus, a product sheet that perfectly meets the expectations of buyers has every chance of pleasing Google. Exit complex enumerations, without punctuation and without soul. Optimization goes through content work, which itself is reflected in terms of your clientele.
Identifying your readership helps you write according to their criteria, and their language. Your text is all the more fluid in his eyes. You thus contribute to a positive user experience. But how to satisfy the requirements of a pastry chef, when you are not in the business of ghostwriter for yourself? Feel free to do some research. Deciphering the messages of professionals and enthusiasts who discuss on specialized forums can, among other options, prove useful. Identify your persona and address it.
In short, make your product sheet more human, and therefore qualitative.
2. Structure your e-commerce page and capture the attention of search engines
Once the audience is in mind, tackle the organization of ideas. The enhancement of your content requires a clear structure. It simplifies reading, and is more likely to catch the eye of Google’s algorithms. The following rules can in particular apply to the creation of a descriptive sheet:
- refine the titles and subtitles to make them attractive and sharp;
- take care of the HTML markup;
- break up your text into several paragraphs;
- use bulleted lists (for technical aspects, for example).
Nielsen Norman Group published a new report in April 2020 concerning the study of eye movements, or eye tracking. This company specializing in UX research confirms that the reader’s eye adapts to web design. It scans the pages in a methodical way and dwells on the explicit data. Your potential buyer prioritizes. He therefore appreciates clear frames. Google too!
3. Choose the right words for writing your SEO product sheet
Target, check. Structure, check. It’s time for writing! A good product sheet should be clear and concise. Optimizing it at the level of a blog article, which is much longer, is therefore unthinkable. That said, applying some simple SEO and UX design basics to your text is perfectly doable in ghostwriter. To do this, the raw material must be substantial. Below 300 words, your writings are probably not taken into account by the Silicon Valley giant.
Out of ideas to feed your page? Why not provide examples of how your merchandise has been used? In any case, avoid unnecessary filling, and duplicate content. Adopt good editorial practices even for a spatula. While search engines are hungry for pixels, they don’t appreciate content that degrades the user experience. Write honestly and creatively. Explore queries and keywords ghostwriter. Draw on your lexical reserves. Find the terms that tell Google that the essential is there, and seduce your reader at the same time.
4. Boost the organic traffic of its product sheet thanks to additional elements
Working on internal networking
Internal linking consists of linking the pages of the same site together. This process enriches your online store and guides the consumer. He can promote an increase in the price of his basket, in particular thanks to two sales techniques:
- Cross -selling is based on the suggestion of complementary articles to the selected object or service of ghostwriter. You can thus add hypertext links that lead your readers from a pocket to its sockets. The goal is to encourage consumers to increase the value of their purchases with products that meet their needs.
- Up -selling aims to guide your customer towards a better range model than the one initially chosen. A dish of larger capacity, or shaped in an innovative material, may interest him more. Another article, of higher quality, and therefore more expensive.
Optimize your images
Have you arranged your description with onions and listed the dimensions of your brioche molds? It’s time to move on to the visuals. A good photo of your product is essential. To get the most out of it, maximize its performance:
- reduce the size of your file: a long image to load harms the UX;
- do not reduce the size of your file too much: the snake biting its tail you might say. The idea is to find a balance while maintaining a quality visual. The blurry cliche of a cookie cutter will scare away your confectioner, who will go elsewhere for information;
- rename the image and complete its ALT tag, so as to make it identifiable by Google.
Do you plan to improve the user experience? Add a video and bet on the photo which allows you to zoom in as much as possible. Ideally opt for a 360° observation!
Increase the power of your site
Your product sheet is ready. Why not think big about your SEO? Thinking about optimizing your e-shop globally will help it increase its traffic rate. It will naturally go up in the SERP. Your pages will thus be spontaneously showcased thanks to a collective effort.
As you have understood, writing an SEO product sheet cannot be improvised. Improving the user experience is ghostwriter to you? Do you want to make the most of your online sales site? Entrust your project to an organic traffic expert!
