A website redesign is a major undertaking for any business. It can be a great way to refresh your company’s online presence and give users a better experience. Not only does it require a significant investment of time and money, but it also has the potential to impact your SEO rankings.
There are a number of reasons why your SEO rankings may drop after a website redesign. The most common reason is that the redesign process can lead to technical problems that can hurt your SEO.
In this article, we will discuss some common reasons why your SEO rankings may drop after a website redesign and how you can avoid this.
1. Improve the Quality of Your Web Content
Redesigning your website can be an opportunity to improve your content strategy. Review your current content and consider how it can be improved to better support your business goals. Make sure your content is well-written, accurate and relevant to your audience. Consider ways to make your content more engaging, such as adding videos, infographics or images. And finally, make sure your content is optimised for search engines so that people can easily find your site when looking for information online.
2. Maintain the Website URL Structure
To retain the best results from an existing website, it is advisable to keep all original URLs, most notably on pages where there is organic ranking. Keeping the URL structure means that, while the page’s design and the content will be updated by the web design team, the website address will remain unaltered.
Moreover, maintaining the website URL structure will help ensure that your website’s ranking is not affected and that your visitors can still find the information they are looking for. If you need to make changes to your website’s URL structure, be sure to do so carefully and consult with a web design company in the UK to avoid any negative consequences.
3. Proper Redirects
If you’re redesigning your website, you must set up redirects for all of your old pages. A redirect is a way to automatically send visitors from your old pages to the new ones. This is important because it ensures that people who try to visit your old pages will still be able to find your website. It also helps to preserve your search engine rankings and website traffic.
Without redirects, anyone who tries to visit your old pages will see a “page not found” error. This can cause people to leave your website entirely, and it can also hurt your search engine rankings. But if you are not sure how to do this, you can get assistance from any company of web design in Nottingham and get your website redesigned successfully.
4. Never do it on your Existing Website
If you’re planning on redesigning your website, don’t try to do it all on your existing website. This will just lead to confusion and frustration for your visitors and consequently drop the traffic on your website. Therefore, it’s best to create a new temporary website entirely for your redesign. This way, you can start with a clean slate and design your new website the way you want it, without having to worry about breaking anything on your existing website.
5. Focusing on Meta Descriptions and Page Tags
While redesigning your website, paying close attention to your Meta descriptions and page tags is important. These elements greatly affect how your website is indexed and ranked by search engines. Therefore, it’s important to make sure they’re optimised for your new design.
Here are a few tips to keep in mind:
- Make sure your Meta descriptions are clear and concise and include relevant keywords for your new website design.
- Update your page tags to reflect any changes in your website’s hierarchy or navigation.
- Use keyword research to identify any new relevant keywords for your website redesign.
Hire a Professional Web Design Company in the UK
A website redesign can be a great opportunity to improve your website’s SEO. However, it is important to take steps to ensure that your SEO rankings do not suffer in the process. This can be done by carefully planning your redesign, conducting keyword research and creating redirects for your old URLs.
However, if you are not sure how to do this you can work with a professional web design company in the UK like BP4u Solutions to get help. Moreover, you can get help from SEO virtual consultants to maintain your SEO rankings while redesigning your website.