Your blog is not getting the expected traffic and your sales are not taking off? Similarly, the referencing of your website seems insufficient and vegetates far from the first pages? Visibility is the sinews of the digital war between competing companies. So, you have decided to move up a gear. Being in the top 10 of Google results is now a priority. Web writing is the key to this way out of the crisis and you are looking for who will take on this task. In this article we will discuss the 6 steps that the SEO web editor will perform in order to complete your order. To facilitate the procedures and exchanges, take the time to discover How does a web editor work?
How does a web editor work? 6 essential steps
Web writing represents one of the new jobs on the Net, which consists of providing content to the various sites, blogs, and flourishing social networks on the web. Typically, web copywriters work as freelancers. As a result, the management of their schedules and the choice of missions remain free. Billing is done by the word, by the flat rate or by the hour. Also, the editorial format of the Web is specific. On the one hand, it is adapted to the diagonal readings of Internet users, and on the other hand it meets the prerequisites of Google’s algorithms in terms of natural referencing (SEO). This is why the process includes various essential steps that a good SEO web editor will have to respect to the letter.
1. The editorial briefing: agreement between the parties
No one knows your business better than you and it is better to get involved in its realization. This crucial step will specify the essential points of the mission.
- The subject: it is up to you to define the general subject.
- The title: you can impose it or let the editor choose.
- The length: it will configure certain subsequent processes.
- The structure: the fixed number of words and the semantic audit will determine this.
- The editorial line: clarifying this point is a plus, otherwise the editor will refer to existing content.
- The angle: specify the message you want to convey through the article.
- The layout: the text must fit perfectly into your site or blog and respect the font, size, adjustment, line spacing, etc.
- The price: it is appropriate for the freelance billing method according to the size of the writing and the requirements of the briefing.
- The delivery date or deadline: inform the editor of the deadline.
- Specific instructions: they can, for example, define the sources to refer to, the keywords to place, etc.
2. Finding reliable sources
All kinds of erroneous content are circulating on the Internet. Although the web editor recycles information, it must be reliable and filtered. Therefore, primary sources of intelligence will be preferred. Generally, they are published by official, governmental sites, scientific reports, or for example polling organizations such as INSEE. Secondary sources, recycling of primary sources, should be checked carefully. Collaborative sites may contain errors or, depending on the editorial line as well as the political affiliations of certain media, the angle may be oriented. Others, sponsored by brands, will present a conflict of interest. This is sometimes the case with health sites which may be contractually bound to manufacturers and boast of the merits of their products. Therefore, before collecting the information, the web editor will analyze the sending site and the sources of the content.
3. Performing an SEO semantic audit
SEO (Search Engine Optimization) or natural referencing defines all the techniques applied to improve the position of content in search engine results (SERP). It is one of the most profitable long-term visibility channels. Among these techniques, the semantic audit will be decisive. The SEO web editor will set the key words and queries with high potential as well as the lexical field related to your activity, which will help search engines to contextualize and reference the page on which the content appears. For this, he will use analysis tools, but also his expertise. The balance between editorial aesthetics and the practice of SEO, real tightrope exercise, require skills that cannot be improvised. The semantic audit will allow the web editor to develop a content strategy and the planning of publishing articles responding to the various possible requests.
4. Web Content Writing
The text will be written according to a pre-established structure determined according to the semantic audit and the length of the writing specified in the instructions by the best Wikipedia page creation service. Key words and queries will be placed at strategic places in the text. Airy, easy-to-read parts and short, punchy sentences will highlight the client’s services and products. According to the conventions of the briefing, the writing of the meta description (small summary of the content that appears in the search results) will be taken care of. On the other hand, you can mandate the web editor for any type of order and content such as:
- product description sheets;
- blog articles, brief, report, interview, etc.;
- website pages;
- des newsletters;
- infographics;
- presentation texts;
- press releases;
- des eBooks;
- copyrighted content.
5. Proofreading and editing
Ideally, leaving 24 hours between writing and proofreading is beneficial. With a certain freshness of mind, inaccuracies jump out more easily. This is why the author will carry out two or three proofreadings to detect all errors of spelling, grammar, syntax, etc. Note that the web editor uses powerful online correction tools that will help him track down “misprints”. Nevertheless, concentration is essential, because the text must be rendered impeccable. Also, it is common and comfortable to work in a team. Proofreading by a pair is very effective. An outside view of technical issues and the angle from which the article is approached can reveal inconsistencies that the author will sometimes find difficult to detect.
6. Content Delivery
The deadline, delivery deadline is set during the briefing. Depending on the working methods of the web editor, the order will be sent by Word or Google doc, as a rule. This will deliver the content as the user can read it, and if necessary, HTML tagged text to facilitate integration into your blog or site. It is also possible to request an insertion of the writing directly in your content management system (CMS). In this case, it is necessary to give limited access to the writer, such as author status, allowing him to perform this operation. If the text suits you, you will only have to edit it. Otherwise, you can request changes. For this, precision is essential in order to avoid time-consuming round trips for both parties.
Now that you know how a web editor works, all that remains is to recruit a good element. It’s not always easy. The offer is abundant and disparate on the Web. The purpose of La Redact du Web is to bring together freelance SEO web editors trained internally for several months, with an ever-increasing number of clients. The selected freelancers all come from Lucie Rondelet ‘s state-recognized and Qualipak -certified training. To contact a competent and confirmed person, avoid unpleasant surprises, consult the offers of web. Recruiting a good SEO web editor can be lifesaving at the time of the balance sheets.
