Do you doubt the importance of a website? In 2014, the French spent 54 billion euros on the Net, while in 2021, this amount amounted to 129 billion. Product sales increased by +7% year-on-year and service sales by +24%. Visibility, traffic and conversion can boost your turnover. For your business to also ride the wave, here are 10 good reasons to offer a website.
1. Grow your online and social media presence
Your presence on the Internet is now unavoidable. A site allows you to be found first, then known and finally recognized. Social Media Verification Service such as Facebook, Twitter, Instagram, or TikTok also strengthen your company’s position on the Web.
In order to optimize your communication, it is necessary to develop a digital strategy and define beforehand a graphic charter and an editorial line.
2. Be visible in Google results
The average time of surfing the web continues to increase and in France around 2 hours 30 per day per person. At the office, at home or on public transport, the user carries out his research on a computer or smartphone. Before buying a product or contacting a company, he informs, compares and reads the reviews that will guide his purchase or choice of service.
A site allows you to present your products or activities, to highlight them thanks to an optimized description and representative photos. The set is much more effective than a simple business card.
3. Gain credibility with a blog
Show your expertise with a structured website that is consistent with your values. A neat overall appearance and content relevant to users’ searches are your major assets.
Using a blog also helps you establish your position by offering a wealth of information to Internet users.
4. Increase your notoriety with natural referencing (SEO)
Your geographic area of traffic is no longer limited to your neighborhood or city. With one click, it extends to the whole France, or even the whole world (provided you communicate in the language and use the user’s currency).
To be found, simply indicate in the contact page your postal and telephone details, a dedicated email address, and especially to geolocate your business on Google Maps.
SEO (Search Engine Optimization) also helps to make you known and allows you to position your site in a sustainable way in the results of Google and other search engines. You will find writers specialized in this field at our website.
5. Develop your accessibility with a responsive site
From a computer or smartphone with an internet connection, a responsive website is accessible from anywhere (office, home, transport …), and at any time.
Your usual opening hours are greatly increased, because a site is available 24/7. You reach new categories of customers, even in different time zones than you.
6. Create a direct link with your customer using a contact form
The website allows you to be easily reachable by a potential buyer. Thanks to the contact form, you collect his email address, and you communicate directly about your new products or services, your special offers …
Once installed, this link is to be maintained, pampered. It is a privileged channel of communication between your company, your business, and its customers.
7. Deepen your customer knowledge with Google Analytics
Improving the knowledge of your prospects helps to identify the emergence of new needs. To do this, online surveys are feasible. Similarly, handling comments left by your customers is a goldmine of information.
Finally, using Google Analytics allows you to accurately understand the scope of your actions. Therefore, you can refine your strategy and reposition yourself on your market share.
8. Win new customers with the web
97% of Internet users use the local search of professionals with their geolocation. A website therefore also makes it possible to reach a new local clientele.
With a successful content strategy, between 1 and 3% of visitors are converted into prospects thanks to a form to retrieve their contact information (email for example).
Emailing, natural referencing (SEO) or paid (SEA), blog articles… There are multiple ways to attract customers to your website.
9. Position yourself as a trusted player with a secure site
Installing the SSL certificate (HTTPS) protects your site and ensures users can search and shop safely. On the Net you are subject to certain regulations, to be indicated in the legal notice. Your data processing and data protection policy (GDPR) must also be defined. These three points make it possible to inform and reassure your customers.
On another note, backing up all of your information is vital for your business and ensures the sustainability of its business. Think!
10. Bet on a website for a winning investment
Save time and money! In the digital age, printing and distributing flyers to communicate about your business is no longer enough. Evolve the content of your site regularly and update it on the Web in one click.
Whether it is a showcase site or an e-commerce site, its development will always have a cost: in time if you take care of it, and financial if you entrust it to a service provider.
A website is a real asset and can bring you a lot. Do not think of it as a burden, but as an investment.
Convinced of the importance of a website?
It’s up to you! Use the SWOT method to analyze your market situation, your strengths, your threats, your opportunities… Defining your ideal customer will help you target your publications and set up your digital strategy. Think of all the possible channels of communication on the Web, which ones will be useful to you? Finally, decide on a graphic charter and an editorial line. The foundations are thus laid to go further.
