We consulted social media managers and Web3 fans for their top predictions about what is to come in order to assist you in developing social media strategies that are in line with Web3. Several concepts may help you create preventative methods to fully utilize Web3 applications across social media marketing, from anticipating ID authentication using Blockchain to anticipating automation across all social media platforms.
Five items to think about for Web3-based social media strategy are listed below:
ID authentication is coming; use Blockchain Center to prepare. Prepare for mass integration in everything that touches the customer.
Plan a flexible, adaptable strategy.
Across all social media platforms, expect automation
Take Blockchain-Based ID Authentication into Account
Megha Gaedke of KetoConnect says, “With the rise of Web3, one thing to take into account when developing a social media strategy is the potential for using blockchain technology to authenticate user identities. This might lessen the prevalence of spam and phony accounts on social media sites. Since blockchain-based identity verification is still in its infancy, it might take some time before social media networks start using it extensively. Other steps, like heightened account verification and enhanced user reporting methods, can aid in the fight against spam and phony accounts in the interim.
Everything should revolve around the customer.
“The client should be the most crucial element for any social media plan that is preparing for Web3,” says Gary Warner of Joloda Hydaroll. Building solid and lasting relationships directly with customers will be the key to success in Web3 social media app development, as it will be all about the user and placing them at the center of everything. This should be the main focus of any social media strategy because it is so important. Generic material will become less and less valuable as time goes on, and organizations will increasingly need to concentrate on developing relationships with specific users. A long-term relationship with your ideal consumer will be very valuable and will provide a fantastic opportunity to develop trust and loyalty.
Initiate mass integration now
According to Devin Schumacher of SERP, “With the coming widespread adoption of Web3, social media stands to benefit greatly if it positions itself for widespread integration; paradoxical to social media’s existing lifetime as monopolized, stand-alone platforms. In order to empower the user, Web3 wants to remove these barriers and integrate platforms across all media. Social media must get ready for widespread integration and hand over at least some control, if not all, of user data to the user if it hopes to live and prosper. Even if the user has access to and management of his or her data, it is likely that they will continue to utilize the established platforms, albeit more independently. Users are more likely to adopt anything when they can interact with it on their terms. Or, to put it another way, change or die.
Plan a flexible, adaptable strategy.
When creating a social media strategy in the Web3 era, there are a few things to take into account in Brian Meiggs of My Millennial Guide. It’s crucial to first comprehend how the web is changing and how new technologies are appearing. This implies that your social media approach must be responsive and agile. To make sure that your material is being seen by the correct individuals, you must secondly be knowledgeable about the various platforms and how they operate. Finally, you should think about how social media might help your company or brand grow. You may develop a social media plan that will help you flourish in the ever-evolving online environment by knowing these essential elements.
Across all social media platforms, expect automation.
“Web3 brings blockchain with it, which also offers decentralization,” Robert Burns of Nuleev said. Decentralization is becoming more prevalent every day. This shows that more democratic systems are replacing outdated institutions. There will be more platforms used than a small number of tech goliaths. Businesses must be ready for this, and I’m confident that developers are looking for ways to automate posts across many platforms in order to benefit from social media marketing spread out much more widely. Automation will significantly ease the lives of anybody interacting with clients on social media, and in the not-too-distant future, it will play a crucial role in SMM.