Companies need to be present on social media to help grow their business and brand. They can reach your potential customers at lower costs and with greater precision than traditional advertising.
They either don’t want to hire a professional agency or stop planning. Or they would rather save money and do it themselves. The results are poor, which can lead to disappointment and frustration later.
If you own a small business or are a local owner, these steps will help you create your marketing strategy one step at a time.
You can also manage it, even if you don’t have a lot of money. Also, if you have a new website you may be interested in knowing how to promote a new website on social media.
Get to know your market
Take the time to understand your market, competition, and your business. Next, set goals and objectives.
- Google Trends to see the current trend in your market
- Analyze your competitors: Search on Google using your business name and type of product or service. See how other people are doing on social media.
- Reflect on the quality of your product/service (social media does not improve it), and how are your customer service. Ask your customers and the public (take surveys).
- Describe your goals and objectives. For example, make my business visible, increase sales, get more customers, etc. To compare the metrics month to month,
Identify the Audience
Identify your ideal audience and identify their location, preferences, and social media networks.
- To get to know your ideal client, describe him and search for as many details as you can.
- Find out what your needs are and how you can solve them or improve your product or service.
- Identify them and then segment them.
The content plan
Your content strategy is key to your success on social media. Choose the type and quantity of content you want to share. You can share company and industry content (photos and texts, as well as videos).
You can create a publishing schedule or calendar that is optimal for your publications (days, now, and publication).
- Content planning is about how you plan to share content to reach potential customers and meet your business goals. Don’t just share your product or offer. Share the problems your company solves.
- A publication calendar is a schedule or spreadsheet that lists and orders when the publication will be published. It is useful for managing time efficiently.
Advertising and promotion
If you don’t do enough advertising and promotion for your business, you can’t think of reaching your target audience to get your message across.
Traditional Marketing still uses radio, television, and graphic media. Online advertising is essential. You will save as much as 35% and be more efficient than traditional advertising.
- Register for an advertising account on Facebook Ads or Google AdWords
- Consider promoting your company online every month.
- For special dates or other important events, create contests and promotions.
Measure the Actions
Measuring the number of actions taken. To determine if we’re making progress, collect the statistics and compare them with the selected metrics each month.
- You can keep track of your results every week, as well as monthly, semi-annual, and annual levels.
- To accumulate the data, use an Excel spreadsheet (control panel).
- Keep in mind that what cannot be measured can’t be controlled.
It is important to have a strategy maintenance plan that can be updated and revised every three months. We reviewed the daily actions in the previous step. In this step, we review the quarterly data to determine if it is time for a change.
You may not be familiar with many terms and don’t know how you can implement them. But you can contact us and our team will create an effective marketing plan for you according to your business needs.