Freelance Business: The beauty of freelancing is that it’s easy to start and flexible. It’s unique in that you can work on-site with clients or remain remote (fully or partially remote).
As a freelancer, you provide services as your products, catering to the needs of individuals and businesses.
But the one thing that makes your freelance business like any other is the need for customers.
That means going the same route of reaching out to the public through advertising. You may offer exceptional services or jaw-dropping rates, but if people have no idea what you’re selling, you risk closing shop due to lack of business.
You want to jump into marketing from the outset and use effective marketing strategies like digital marketing, which includes social media, emails, videos, etc.
Simple and fast traditional marketing tools like business cards, newspaper ads, and flyers are just as effective in getting your name out there. Learn to create and use flyers on Gigly’s post about pressure washing flyers.
If you’re not sure whether you need to advertise your freelance business, these benefits will change your mind:
- Builds Awareness
Your freelance business needs awareness if you want to reach potential customers. Otherwise, your target audience won’t know you exist.
Advertising, regardless of the form you choose, has the potential to get the word out there so long as you use it effectively.
With advertising, you can build awareness of the services you offer. You may also have newly launched services or additional features you want your previous customers and new leads to know about.
2. Increases Sales
Sales keep your doors and allow you to make a living. That’s the primary objective of your business.
As a freelancer, the more projects you take on, the more sales you have, and you can’t increase your sales if you don’t advertise and bring more clients on board.
Remember, advertising doesn’t just help with getting more work, it also serves to remind your existing customers about your business. Sometimes people need a reminder to consider your services again. Through advertising, you can continue to keep your business before the eyes of your existing customers.
3. Attracts New Clients
All businesses lose sleep over customer acquisition, even if they’re established. Once new clients stop coming in, you’re functioning on borrowed time. It may very well be the end unless you act fast.
Advertising is what you need to keep that vital part of your business going, which is attracting new clients.
If you have a sales funnel, which you need for effective advertising online, advertising helps you capture and move leads further down the buying cycle.
4. Boosts Growth
For most businesses, the long-term objective is growth and success. As a freelancer, scaling your business means financial security, more resources, and more time with family.
The best way to achieve growth in your business is through effective marketing. While the quality of your services, customer support, and rates are vital contributors to growth, exposure is just as important.
Remember, whatever effort you direct into advertising contributes to the growth of your business.
5. Helps with Competition
The competition landscape in today’s world is brutal. Wherever you go, you’re probably blasted daily with ads on billboards, social media, TVs, radios, etc.
Basically, everyone is using advertisements to try and outdo each other by being the first business potential clients see and interact with.
Your freelance business won’t fare any better because there are bound to be others offering similar services to yours. That’s your competition, and with effective advertising, you can help your business to stand out.
6. Creates Trust
Let’s say you want your roof repaired for the winter. Between the guy who’s been advertising their services on the local paper for years and a complete nobody, who will you hire?
You’ll most likely go with someone you’ve interacted with through ads. That means they’ve fostered trust in their brand. By advertising your freelance business, you’ll indirectly build trust for your services.
The effect of advertising on a business is undeniable. Increased profits, customer acquisition, awareness, growth, and trust are some of the things you get out of advertising.
That said, in today’s competitive world, you don’t really have a choice but launch advertising campaigns as soon as your business hits the ground.