You have probably heard about community managers and their essential role in a company’s online marketing plan. But what exactly does a community manager do? Well, it’s a function that emerged in recent years. The growing importance of social networks meant that many brands needed professionals dedicated exclusively to managing these communication channels.
To get an idea of the impact of a community manager’s work, just think about the number of followers a brand has on social networks. It can be hundreds, thousands, or even millions of people (including customers and potential customers). Therefore, this role is key to successfully carrying out the online marketing plan and ensuring that all initiatives in the area have the desired scope.
But a community manager’s work does not end there. He is also responsible for thinking of new strategies and ways to reach more and more audiences for the marketing content that a company creates. Let’s see some tricks to achieve it!
1. Explore formats that generate a lot of interaction
Two formats attract many people’s attention and are quickly viral: infographics and videos. In the first case, it is about presenting information (which often includes a lot of facts and figures and has a certain degree of complexity) visually attractive and simple.
Two tools can help you design infographics without being a specialist: Canva and Piktochart. On these platforms, you will find many templates and resources to create this type of material like a true professional.
Videos are also helpful for generating attention. Keep in mind that YouTube is the second most searched site in the world, so you access a large audience there. Therefore, recording tutorials, interviews, or a short video with helpful information may be interesting. This dynamic and visually appealing format is ideal for generating interactions and gaining new followers (just do not forget to include your brand logo and your site’s address in the video).
Many tools can help you create videos. FlexClip is one of them, and it is starter friendly with an intuitive interface and many great templates.
2. Research alternative channels
While using traditional channels (such as Facebook and Twitter) is critical, you may feel like you’ve exhausted your resources or want to try something different at some point. In any case, some platforms might not have been on your radar and are worth a try. Let’s see some:
- Tumblr: with this tool, you can publish content (whether text, audio, or video) simply and access a large community of users, which already exceeds 250 million. It is a good option to publish things that, for various reasons. Do not have a place in the other channels.
- Slideshare: This platform, which LinkedIn acquired in 2012, is a tool used by more than 70 million people worldwide to find interesting information and presentations. Therefore, it is presented as a great alternative to reach people interested in your content.
- Vine: this is undoubtedly one of the platforms of the moment. With Vine, you can create 6-second videos and take advantage of many users (all the big brands already have their profiles on this network) to give your content visibility. It is very easy to use, and its results may surprise you.
3. Schedule your posts in advance
A good community manager knows the importance of being ahead of what is to come. Therefore, it is important to have a calendar of publications on social networks to anticipate and have enough material so there is something new every day. Next, we show you 3 tools so you can easily program what you are going to publish on social networks:
- Hootsuite: It is one of the most used platforms by community managers. Its free plan allows you to program messages in up to 3 social profiles, including the possibility of accessing statistics and real-time monitoring of all interactions in each social network. The paid plan recently added the possibility of scheduling Instagram posts, something highly valued by companies.
- Buffer: This option has features similar to Hootsuite, although a bit more limited in terms of monitoring options and interaction with followers. A big plus is that it allows you to schedule posts on Pinterest.
- Everypost: It is one of the newest and most interesting alternatives. Its free version allows you to connect with more social networks than Hootsuite and Buffer since it includes some “difficult figures,” such as Tumblr, Pinterest, and even Dropbox. On the other hand, it does not yet have integrated statistics.
4. Replicate the important news of the moment
An old tactic often pays off refers to an important event that everyone is talking about. It is essential that you can use your ingenuity to link the theme with what you offer on your site.
In the same way, you can also look at the most used hashtags and try to include them in your publications to achieve more visibility.
5. Identify the authorized voices of your sector
This is a point as difficult as it is crucial. Having the support or collaboration of some references in the sector can make your site’s traffic skyrocket.
First of all, you are going to have to do some research to identify who are those people that the public considers to be authoritative voices. It will take some time and lots of visits to forums, blogs, and LinkedIn groups, among other places, to find the trend-setting specialists whose opinions are respected.
Once you know who they are, contact them and try to generate some kind of interaction with them: interview them, invite them to write for your blog (in exchange, you can offer to write for theirs), or propose a link exchange. These are just a few examples. You can be as creative as you want! You will probably get some negatives but don’t be discouraged; In the long run, you can generate good contacts and make them bear fruit.
What did you think of these tips? If you think of selling online professionally, put these tricks into practice and reach more people with the marketing-focused content you create.